We are excited to announce the completion of our fourth annual sales tax survey. This year’s results provided insights into how businesses are managing the complexities of sales tax and how they are being impacted by economic and regulatory structures. The nationwide survey, conducted by In90Group in November of 2023, is composed of responses from 100 top finance professionals in a variety of industries regarding their thoughts and experiences in managing sales tax.  This is our 4th year conducting a survey though questions have adjusted slightly over the years.  

“This annual survey gives us great insight into our target audience and provides valuable insight to their sales tax challenges,” explained Brian Greer, TaxConnex's Chief Strategy Officer. “One of the major reasons businesses come to us to manage their sales tax obligations is because pertinent staff leaves or becomes too overwhelmed. The survey continues to show us the reliance on internal resources or software alone is not getting the job done. Staff burnout, lack of understanding and support can be a real issue, and we hope to help clients get ahead of that.” 

Survey highlights include: 

  • The shift toward the use of internal resources vs. software applications to manage sales tax obligations continues this year, with 50% of companies choosing to rely on internal teams to manage sales tax obligations even though 42% of financial leaders say that their lack of internal knowledge or expertise is the number one barrier keeping them from more easily managing their sales tax obligations.  
  • 62% of respondents have some level of difficulty attracting and retaining the right talent to remain compliant with changing sales and use tax obligations leading to staff frustration and burnout in addition to a growing (23%) lack of confidence in audit preparedness. 
  • 49% of businesses are less than fully satisfied with their current approach to managing sales tax with the top three primary reasons financial leaders say they are not fully satisfied are: 
    • Not enough time to manage/keep up with it all 
    • Lack of guidance/education 
    • Lack of customer support

Results of our survey were announced in a webinar on January 25, watch the replay now!


Or download our eBook summarizing our findings from the survey. 

4th survey ebook social


Robert Dumas

Written by Robert Dumas

Accountant, consultant and entrepreneur, Robert Dumas began his public accounting career on the tax staff at Arthur Young & Co., followed by a brief stint at Grant Thornton. In 1998, Robert founded Tax Partners, which became the largest sales tax compliance service bureau in the country, and later sold it to Thomson Corporation. Robert founded TaxConnex in 2006 on the principle that the sales tax industry needed more than automation to truly help clients, thus building within TaxConnex a proprietary platform and network of sales tax experts to truly take sales tax off client’s plates.