Remember when “movie night” meant heading to the theater, buying a $7 tub of popcorn, and settling into a seat someone else just vacated? Today, it’s far more common to queue up Netflix on your couch with microwave popcorn in hand.
As streaming has become the norm, a new question arises for businesses and regulators alike: Are streaming services subject to sales tax?
Streaming services allow users to watch or listen to content in real-time over the internet without downloading the media. Popular platforms include Netflix, Disney+, Hulu, Amazon Prime Video, Spotify, and many others.
This booming industry is now worth over $670 billion and is projected to grow by nearly 20% annually over the next seven years. With more than 1.8 billion global subscriptions, streaming is no longer the future; it’s the present.
Yes, streaming services can be taxable, depending on the state.
The taxability of streaming services varies significantly by jurisdiction. Some states classify streaming content as digital products, while others apply sales tax through broader categories like subscription-based services or amusement taxes.
Here’s a quick overview of where streaming is taxed:
Even states with no state-level sales tax, like Delaware, can impose alternative taxes such as gross receipts tax on streaming providers. Some localities in Alaska also apply their own local taxes.
Sales tax is generally sourced to the customer’s location, not where the provider is based. The provider must collect and remit the correct tax based on the subscriber’s billing address.
This can get tricky due to local sales tax rules, especially in states with numerous jurisdictions like California.
A one-time rental of a movie may be taxed differently than a monthly or annual subscription. Tax treatment depends on:
Since the Wayfair decision, states have adopted economic nexus laws requiring out-of-state sellers, including streaming platforms to collect sales tax if they exceed:
Some states are removing the transaction threshold, focusing only on revenue, which affects how quickly streaming platforms become liable.
With new rulings and legislation emerging regularly, sales tax compliance for streaming services is a moving target.
As more states look to tap into the fast-growing streaming economy, compliance becomes more complex. Don’t risk penalties or overpaying.
Let the experts handle it. Contact TaxConnex to learn how we take the sales tax burden off your plate—so you can keep streaming ahead.