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Digital Marketing Specialist

Position Summary: 

TaxConnex is seeking an experienced Digital Marketing Specialist to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will be an organized, self-starter with a passion for all things digital marketing. This person should be well-versed in the concepts surrounding digital marketing and how social and digital advertising can become a strong asset to securing growing revenue. In this role, you will be planning and executing campaigns, managing marketing vendors, developing lead generation advertising programs, driving digital awareness, and tracking and reporting on marketing program initiatives. You will also be responsible for supporting content, campaign and brand awareness marketing programs and ensure digital best practices are adhered to, to achieve the best results.

Reporting to the Director of Marketing, the Digital Marketing Specialist will be a crucial part of the marketing department, assisting to create demand generation opportunities through our digital marketing campaigns.

Essential Functions & Responsibilities:

  • Day to day delivery and placement of all activities and campaigns within the digital marketing strategy
  • Implement, and successfully deliver TaxConnex integrated digital media campaigns incorporating PPC, Display Advertising, Search Engine Optimization (SEO) and partnerships 
  • Create, edit and publish SEO-friendly web content to drive traffic, provide a highly engaged online experience and improve conversions
  • Create compelling social messages to promote content and brand awareness
  • Assist in building social audiences and qualified followers
  • Measure the value of related digital and content marketing activities against business objectives (inquiries and leads) as well as impact on brand awareness within our target audiences
  • Manage and support relationships with 3rd party vendors and agencies
  • Maintain brand standards in all messaging

Position Requirements

  • 2-5 years of digital marketing experience
  • Google AdWords and Google Analytics certified desirable as well as social media platforms such as Linkedin, Facebook, Twitter knowledge on how to optimize to capture more qualified leads
  • Experience in successful digital marketing campaigns including PPC (Pay per Click)
  • Strong knowledge of Search Engine Optimization and best practices
  • Ability to create and publish quality content to increase client engagement and brand loyalty
  • Ability to tailor communication format and content for a variety of different audiences
  • Experience managing agencies and 3rd party vendors to deliver tactical plans on time and on budget is a plus
  • Experience using a marketing automation platform to drive content creation, distribution and lead generation -Hubspot is preferable
  • Solid teamwork skills further supported by a professional demeanor
  • Excellent written and verbal communication skills

Critical Company Competencies:

In additional to the above noted functional skills and position requirements, TaxConnex focuses on behavioral competencies to drive our culture, company and individual success.  A few of these competencies most relevant to working at TaxConnex are: 

  • A strong “client-first” mentality
  • An entrepreneurial spirit and desire characterized by personal initiative and deep commitment
  • Willing to roll-up their sleeves and do what is necessary to grow and delight clients
  • Proactive with a high sense of urgency and responsiveness
  • Detail Oriented
  • Analytical reasoning with the ability to learn, process information, and solve problems
  • Communicates thoughts clearly and effectively, verbally and written. Listening skills to interpret both the verbal and non-verbal messages
  • Delivers on performance goals and is consistent in meeting client commitments
  • Makes efficient use of resources and time and follows internal processes
  • Teamwork - Develops and fosters effective relationships within and across teams to achieve results in an environment of mutual respect

To inquire about the position, submit your resume to dana.glaze@taxconnex.com